The Need for Growth Briefly outline the history of the business.

Identify and obvious internal indicators of the need for renewal in your business such as changes in sales, profits, employee turnover, operating capacity level, and other issues.

Market Analysis Estimate the current market potential for each of your major product or target groups and explain your sources. Discuss any changes in your market share.

Identify and significant activity or change in your direct and indirect competition.

Summarize the above findings and any other relevant information about your business under the SWOT heading of strengths, weakness, opportunities, and threats.

Growth Strategy Briefly discuss the strategy that you will use to make best use of your strengths and opportunities while at the same time attempting to overcome your weakness and protect against threats.

Long Term Management Outline the specific tactics you plan to use for your growth strategy and list the costs involved. State your new sales forecast and explain the reasoning behind it. For a new product or service strategy, list all the additional costs involved and how you will test the viability of your new offering.

For new market segments, briefly discuss the option of opening new sites as a store chain or by franchising. Briefly identify and estimate the costs involved.

For new market segments overseas, explain the details of your target market and the export distribution system you will use. Describe the shipping and payment systems you will use and provide a sales forecast to explain the reasoning behind it.

Assuming the business is an ONLINE hair product store for example L'Oreal Company