The need for risk reduction is one of the factors affecting an individual making an organizational buying decision. To help reduce the risk, a salesperson can

make the buyer understand that every buy should be a new$-$task buy situation.

persuade the buyer to not perform vendor analysis.

provide the buyer with product information from independent sources not connected with the company for which the salesperson works.

send the buyer company sales materials and follow it up with a phone call.

turn a straight rebuy situation into a modified rebuy situation.