The negotiation plan prior to entering into meetings with EM should be meticulously prepared to ensure a favorable outcome for CNI in setting up the manufacture of healthcare diagnostic machines in Amazonia. Considering the context, a Joint Venture Company (JVC) structure seems most suitable for this venture, as it allows for shared control and risk among the partners while leveraging each other's strengths. The negotiation plan should align with CNI's internationalization strategy, which likely focuses on gaining access to new markets, technology, and resources. Key objectives may include securing favorable terms for technology transfer, establishing a distribution network, and ensuring compliance with local regulations