The new chief executive officer (CEO) of Rafferty Manufacturing has asked for a variety of information about the operations of the fem from last year. The CEO is given the following information, but with (Click the icon to view the variety of operations information) some data missing Read the requirements Requirement 1. Find (a) total sales revenue, (b) selling price, (c) rate of retum on investment, and (d) markup percentage on full cost for this product. Begin by calculating the (a) total sales revenue. Rearrange the income statement formula to solve for the amount Sales revenue Clear all Check answer Rafferty Manufacturing has asked for a variety of information about the operations of the firm from last year berations information.) ue, enu G Requirements 1. Find (a) total sales revenue, (b) selling price, (c) rate of return on investment, and (d) markup percentage on full cost for this product. 2. The new CEO has a plan to reduce fixed costs by $250,000 and variable costs by $0.75 per unit while continuing to produce and sell 500,000 units. Using the same markup percentage as in requirement 1, calculate the new selling price. 3. Assume the CEO institutes the changes in requirement 2 including the new selling price. However, the reduction in variable cost has resulted in lower product quality resulting in 15% fewer units being sold compared to before the change. Calculate operating income (loss). 4. What concerns, if any, other than the quality problem described in requirement 3, do you see in implementing the CEO's plan? Explain briefly. Print Done - nufacturing has asked for a variety of information about the operations of the firm from last year. Th formation.) Data table - - X Total sales revenues ? ling pri this product. Number of units produced and sold 500,000 units arrange Selling price ? Operating income $ 210,000 Total investment in assets $ 2,500,000 Variable cost per unit Fixed costs for the year $ 3,250,000 $ 69 2.25 more he E Print Done ? 62F