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The new president of the Blake Company was stumped. Why had profits gone down? He had directed the sales department to push the product with
The new president of the Blake Company was stumped. Why had profits gone down? He had directed the sales department to push the product with the highest contribution margin, and the sales department had come through with flying colors. The percent of flops sold had increased from 25% of units sold to 37.5% of units sold. So what happened?
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