The new president of XYZ Fashion Design is willing to explore the Saudi Arabian market. He believes that there is a big opportunity in Saudi Arabia because the country is rich due to the exportation of oil and gas. The new XYZ president does not know anything about Intercultural Communication. He believes in the power of advertising. He told you that his plan is to disrupt the Saudi Arabian market with the latest trend in terms of tropical bikinis. This product must be used by women in a big project involving artificial beaches in Saudi Arabia.

You are the manager of Intercultural Communication. You have a solid knowledge of culture and communication. What you should tell him? Explain in detail. Use your arguments.