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The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains four distinct steps: research,
The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains four distinct steps: research, evaluatio
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Foundations of Lodging Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
2nd edition
132560895, 978-0132560894
