The Next Monet, Inc., operated art schools. At one of its classes, John Picasso (no relation to the great artist) was praised by an instructor for his potential as "the next Monet." The instructor then sold John twenty half-hour art lessons for $20.00 each. Over the next three years, the instructor continued to praise John's artistic potential, and John bought 4,000 hours of art lessons during that period. When John realized that he still couldn't paint a bowl of fruit, he sued The Next Monet alleging fraudulent misrepresentation. Based on the decision inVokes v. Arthur Murray