The NFL conducted market research and identified multiple market segments. They have also identified how much these segments spend in the following categories:

Total spend attending live NFL games by each market segment.

Total spend attending live sport events $($i$.$e$.$ NFL$,$ NBA, NHL$,$ MLB$,$ MLS$,$ etc.$)$ by each market segment.

Total spend attending live entertainment $($i$.$e$.$ concerts, theater, sport, comedy, etc.$)$ by each market segment.

# Live NFL Live Sports Live Entertainment

Segment $147,078$ $$1,479,657$ $$3,912,211$ $$11,678,128$

Segment $214,866$ $$5,518,960$ $$15,649,347$ $$46,664,950$

Segment $349,538$ $$8,799,509$ $$19,764,865$ $$44,210,350$

Segment $484,408$ $$1,216,236$ $$2,722,548$ $$7,615,256$

Segment $570,563$ $$6,982,977$ $$19,573,509$ $$54,642,737$

If the NFL is launching a new campaign targeting their existing customers, what is the total spend for the segment with the highest total spend?