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The NFL conducted market research and identified multiple market segments. They have also identified how much these segments spend in the following categories: Total spend

The NFL conducted market research and identified multiple market segments. They have also identified how much these segments spend in the following categories:
Total spend attending live NFL games by each market segment.
Total spend attending live sport events (i.e. NFL, NBA, NHL, MLB, MLS, etc.) by each market segment.
Total spend attending live entertainment (i.e. concerts, theater, sport, comedy, etc.) by each market segment.
# Live NFL Live Sports Live Entertainment
Segment 113,764 $9,205,127 $25,657,259 $51,808,102
Segment 251,434 $2,020,789 $4,141,135 $11,902,663
Segment 357,684 $9,321,569 $24,661,654 $54,183,883
Segment 421,135 $1,328,120 $3,581,415 $10,204,564
Segment 552,690 $4,211,357 $11,231,497 $33,436,959
If the NFL is launching a new campaign targeting their existing customers, what is the individual spend ($/person) for the segment with the highest individual spend ($/person)?

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