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The NFL conducted market research and identified multiple market segments. They have also identified how much these segments spend in the following categories: Total spend
The NFL conducted market research and identified multiple market segments. They have also identified how much these segments spend in the following categories:
Total spend attending live NFL games by each market segment.
Total spend attending live sport events ie NFL NBA, NHL MLB MLS etc. by each market segment.
Total spend attending live entertainment ie concerts, theater, sport, comedy, etc. by each market segment.
# Live NFL Live Sports Live Entertainment
Segment $ $ $
Segment $ $ $
Segment $ $ $
Segment $ $ $
Segment $ $ $
If the NFL is launching a new campaign targeting their existing customers, what is the individual spend $person for the segment with the highest individual spend $person
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