The Nordstrom Case and discuss:

a. What is Nordstrom's corporate culture? What did it do right to achieve its superior performance among its employees?

b. Similar to Lincoln Electric, how did Nordstrom leverage the principles of intrinsic and extrinsic motivation?

c. Cite instances of where Nordstrom might have been "rewarding A, while hoping for B", and critique the unintended consequences of the reware