The North Face, a popular clothing brand, is hosting an event to launch a new line of environmentally$-$friendly apparel. However, it later surfaces that the event was largely for show, using non$-$recyclable materials for setup and falsely claiming that all products were made from $100\%$ recycled fabrics. What is a likely consequence of this disingenuous publicity event for The North Face?

Group of answer choices

a$.$ Strengthened customer loyalty as people appreciate the brand$$s effort to promote sustainability.

b$.$ A large boost in sales from the initial publicity, followed by a decline as the truth emerges.

c$.$ Damage to the brand$$s reputation, leading to a loss of trust.

d$.$ Increased market share due to heightened brand awareness from the event.