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The NPV decision rule is the golden rule of capital budgeting. Accepting projects with a positive NPV will add value to a firm. Rejecting projects

The NPV decision rule is the golden rule of capital budgeting. Accepting projects with a positive NPV will add value to a firm. Rejecting projects with a negative NPV will prevent a loss of value. Why is it that some companies accept projects with a "negative NPV". Explain.

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