The number of silver sticks ordered for the Moisture Plus product is much lower than the number of yellow tubes ordered for the original Carmex product. With a lower purchase volume, Carmex does not receive a significant discount on the silver tubes from its suppliers. Carmex managers will use a $\_\_\_\_\_\_\_\_$Blank pricing approach to incorporate the price of the packaging into Moisture Plus$$ final price.

Multiple Choice

competition$-$oriented

cost$-$oriented

value$-$oriented

demand$-$oriented