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The objective of a push promotional strategy is to move a product through a distribution channel by offering incentives to wholesalers and retailers to stock
The objective of a push promotional strategy is to move a product through a distribution channel by offering incentives to wholesalers and retailers to stock and sell the merchandise. True or False
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel, Scott M. Shafer
9th edition
1118947029, 978-1119031963, 1119031966, 978-1118947029
