The objective of the Marketing Analysis Project is to demonstrate your understanding of the "big concepts" of this course by applying them to a real business situation. Specifically, your team will take on the role of a marketing consulting firm. Your task is to conduct a marketing analysis for a product $($good or service$)$ launched in the marketplace within the past five years. Specifically, you will analyze and make strategic recommendations for that product in the areas of value creation $($product$),$ delivery $($place$),$ pricing $($price$)$ and communication $($promotion$).$ The purpose of this discussion, therefore, is to decide on a product that your team can use for the project.