Question
The Ohio Trust Company wishes to locate within the 20 counties of northeast Ohio where it does not have a principal place of business (PPB).
The Ohio Trust Company wishes to locate within the 20 counties of northeast Ohio where it does not have a principal place of business (PPB). According to the banking laws, if a banking firm establishes a PPB in any county, then branch banks can be established in that county and in any adjacent county.. Ohio Trust would like to know in which counties to establish a PPB so that with the least number it can open branches in all the counties. The 20 counties of northeast Ohio are identified in the map below.
- We need to formulate a covering model to optimally solve this problem.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
