The one-page operating charter for GPS Marketers was displayed where every employee could see it. It was briefly reviewed at every huddle meeting, both virtual and in-person. At first, employees were annoyed by the constant reminders, but as projects were completed more efficiently, they came to see the value of the operating charter. Why did referencing the operating charter help employees improve and do better work? Referencing the operating charter helped employees learn about the importance of company structure and how they each personally fit into the organization. Having the operating charter on display helped employees better understand the risks and benefits associated with running the company. Displaying the operating charter helped give employees as much time as they needed to learn new technologies that would help them do their jobs better. Referencing the operating charter helped the employees sort what was important so they could work on projects in the right priority