The online retail industry has become important for the economic development of different countries all over the world thanks to the synergy between information technology evolution and the effects of the Covid-19 pandemic on consumers' shopping behavior. Governments have been concerned about whether there exist any market failures resulting from the online retail market activities and what public policies the governments should impose to assure the efficiency and equity of the markets.

Investigate two types of market failures (either information failure, externalities, or public goods) that may arise from the online retail industry in a country that you are most familiar with. Then discuss what public policy you may want to propose to the government or any policy from a government that you have come to know and advocate for.