The Ontario Health Association and its president, Madeline Monketra, are planning a health expo. As a special event of the expo, they have decided to organize a set of speakers to give lectures to expo attendees. As part of her position, Madeline is responsible for all of the programming the OHA develops, as well as leading the organization. Below is a preliminary budget created by Madeline for the speakers event within the expo: Additional Information: Estimated attendance is 10,000 patrons, and ticket price for the speakers would be $10. Madeline has allocated 25% of her and her assistant Willow's yearly salary to this budget as they will be working on this project from January-March. Estimated attendance is 10,000 patrons, and ticket price for the speakers would be $10. Madeline has allocated 25% of her and her assistant Willow's yearly salary to this budget as they will be working on this project from January-March. Admission into the exhibition costs $7, and the tickets to watch the specific speakers costs a further $10. Approximately 40% of the people who are estimated to attend the exhibition would have come to the expo whether the speakers were there or not. (So 60% are coming specifically for the speakers). 1) Describe some of the things specific to the OHA and this expo that the Board, the expo organizers, and the expo staff might have as their responsibilities, 2 responsibilities each. (6) 2) Are the items in this budget all appropriate to be included in an incremental profit analysis? Justify your decision. ( 3 marks) 3) Provide an incremental profit analysis of this event considering your answer to (1). Does the speakers event appear to be a good addition for the OHA exhibition? ( 4 marks) 4) Analysis of prior data indicates that 25% of individuals make a purchase at the gift shop booth, and the average purchase price is $10. The booth has an existing contribution margin ratio on its products of 35%. How does that affect the profitability of the speakers event? ( 2 marks) 5) What would be the break even point of the speakers event, including the information from (3) (in number of attendees)? What is the margin of safety of the budget? ( 2 marks) 6) The OHA is considering giving Madeline a flat salary bonus of $10,000 if they sell over 10,000 tickets. Discuss the financial pros and cons of this bonus. If you were museum management and wanted to incentivize Madeline, what would you do? ( 2 marks) The OHA is considering some new lines of souvenirs for their gift shop. The revenues and expenses are as follows: 7) Give an example of one variable cost possible for each, postcards and keychains, and two possible common fixed costs. (4 marks) 8) Calculate the contribution margin ratio for both postcards and keychains. ( 2 marks) 9) What would the effect on profit be of an additional $7,560 in sales of postcards compared with the same increase of sales of keychains? Which item would you therefore recommend expanding? ( 3 marks) 10) Calculate the break even point of this set of two souvenirs as a whole. ( 3 marks) 11) Calculate the sales that would be needed to generate a profit of $50,000 on souvenirs assuming 7) Give an example of one variable cost possible for each, postcards and keychains, and two possible common fixed costs. (4 marks) 8) Calculate the contribution margin ratio for both postcards and keychains. (2 marks) 9) What would the effect on profit be of an additional \$7,560 in sales of postcards compared with the same increase of sales of keychains? Which item would you therefore recommend expanding? ( 3 marks) 10) Calculate the break even point of this set of two souvenirs as a whole. ( 3 marks) 11) Calculate the sales that would be needed to generate a profit of $50,000 on souvenirs assuming the current mix of sales. ( 1 marks) 12) Given the level of sales calculated in (9), how many individual postcards and keychains would be sold? (2 marks) 13) If you were told that the postcards take 3 hours to make, and the keychains 0.5 hours, and you only have 18,000 hours of manufacturing time, which product would be the better sale, financially speaking