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The Ontario Hockey League (OHL) consists of 20 member teams, including 17 in the province of Ontario as well as three in the United States,

The Ontario Hockey League (OHL) consists of 20 member teams, including 17 in the province of Ontario as well as three in the United States, with two in the state of Michigan and one in the state of Pennsylvania. (Ontario Hockey League, 2021) The OHL is developing a plan to expand from a 20-team league to a 21-team league. You, along with your co-workers (group members) have formed the OHL expansion committee. Your group will be responsible for determining the best location to add a new franchise into the league.

The location will be Ottawa.

Help me with the market segmentation research in Ottawa.

Cite your work.

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