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The operation in UK And Vietnam where the starbucks company is operating . The area of operation refers to one regional trade area (RTA). The
The operation in UK And Vietnam where the starbucks company is operating. The area of operation refers to one regional trade area (RTA). The list of different possible RTAs. If the starbucks company is already highly internationalized, focus on more specific area for the ease of analysis. Market can also be defined based on the product lines and services offered, customer segments and focus on geographical area of operations.
Note. chosen company and countries is Starbucks RTA;UK - VietNam
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