The opportunity or target market for Fender primarily includes musicians and music enthusiasts. This includes both professional musicians who require high$-$quality instruments for performances and recordings, as well as amateur musicians or learners who are looking for reliable and well$-$crafted instruments. Additionally, Fender also targets individuals who are interested in music production and sound engineering, offering a range of audio equipment and accessories. The company's market extends globally, with a presence in numerous countries worldwide.expree more