Question
The original cake mix product, introduced in the 1940s, was designed to significantly simplify the baking process for housewives. In particular, housewives just needed to
The original cake mix product, introduced in the 1940s, was designed to significantly simplify the baking process for housewives. In particular, housewives just needed to pour water into the cake mix before putting it into the oven. However, the product was very unpopular and the sales were not good.
What consumer behavior theory could explain this? Explain.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
