Question
The original four Ps are product, price, place, and promotion. Modern marketing realities suggest a more representative set that encompasses modern marketing realities:people, processes, programs,
The original four Ps are product, price, place, and promotion. Modern marketing realities suggest a more representative set that encompasses modern marketing realities:people, processes, programs, and performance. Explain why these new 4Ps are important in any established or new business.
Step by Step Solution
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Step: 1
The shift from the traditional 4Ps Product Price Place Promotion to the modern 4Ps People Processes Programs Performance reflects the evolving landsca...
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
