Question
The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below.[1] Please review the following perceptual
The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below.[1]
Please review the following perceptual map and the related video (see link below)- which is how Apple highlighted the market gap for the original iPhone launch in 2007 - and then answer the questions below.
[1] https://www.greatideasforteachingmarketing.com/iphone-perceptual-map/
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
