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The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below.[1] Please review the following perceptual

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below.[1]

Please review the following perceptual map and the related video (see link below)- which is how Apple highlighted the market gap for the original iPhone launch in 2007 - and then answer the questions below

[1] https://www.greatideasforteachingmarketing.com/iphone-perceptual-map/

Apple iphone Launch Smart iphone Hard to use E62 Moto Q Treo Easy to use Cell Phones Not so smart

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