The Other Hangover was developed independently by group of undergraduate advertising students participating in a competition $-$ and the money used to implement the campaign they created was provided by an outside group which is funded by the distilling industry.

$4.$ If you were a key administration official at the University where this campaign was developed, what concerns would you have about allowing the campaign to be implemented on campus?

$5.$ Is the source of the campaign funding, corporations within the alcohol industry itself, a potential ethical issue?

$6.$ What might be some of the unintended messages that community members might take away from this campaign?

$7.$ What other members of the community, such as health and public safety officials, might consider themselves to be stakeholders in a campaign like The Other Hangover $-$ and what sorts of concerns might those individuals have about the campaign?

Campaign Messaging and Advertising Executions

Look back at the various advertising executions used by The Other Hangover campaign, including the print ads $($used for posters and bus shelter ads$)$ and sidewalk$-$cling messages.

Case Studies in Strategic Communication, $2|2013$

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