The outline of your strategic plan:

1. Team Nameif different than Capstone Team (and ID your Capstone industry/company)
2. Vision and Missionstatements of your company
3. Key goalsfor your team (Capstone Company Performance and other team goals)
4. Market Segment:
5. Competitive strategy (Porter's) and why? (different for each product or segment?)
6. Identify the desired competitive advantage(s) and how you will achieve it/them
7. Marketing Strategies and Plans
   • Target Customers
   • Positioning