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The output of a conjoint analysis can be used to:* a. Quantify the importance of an attribute b. Quantify the trade-off among multiple attributes c.

The output of a conjoint analysis can be used to:*

a. Quantify the importance of an attribute

b. Quantify the trade-off among multiple attributes

c. Build association rules

d. Predict if a customer is retained

e. a, b and c

f. a and b

g. a and c

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