The outreach director for Stanford Hospital meets with a marketing consultant to discuss communications planning. The consultant describes to her how even important medical decisions are often based on simple decision "heuristics." Which of the following is an example of the availability heuristic? The outreach director for Stanford Hospital meets with a marketing consultant to discuss communications planning. The consultant describes to her how even important medical decisions are often based on simple decision "heuristics." Which of the following is an example of the availability heuristic? Individuals assume that a newer hospital will provide better quality care. Patients overestimate the prevalence of rare diseases that are highly vivid or emotional. Patients tend to "anchor" on the first diagnosis given, even when it turns out to be incorrect. Because preventative care is always available, few individuals take advantage of it