The overall aim of my management enquiry to explore the impact of social media influencers on consumer decision-making process in the hotel industry. -> my questionnaire included these questions divided into 4 sections: 1. demographic questions: What is your age? What is your gender? What is the highest level or degree of education you have completed? 2. social media usage: Which of the following social media do you use? On average how many hours a day do you spend on social media? How often do you use social media for travel related purposes? Please rank the following social media from 1 to 7 based on the importance (influence) during your hotel search? Based on your highest (number 1) ranked social media in the previous question, with a few words please explain why is it the MOST important one for you? Based on your lowest (number 7) ranked social media in the previous question, with a few words please explain why is it the LEAST important one for you? 3. About social media influencers: How do you decide which social media influencers to follow? likert scale: Social media influencers are a valuable source of information about hotels.; Information shared by social media influencers is trustworthy.; Negative social media content (such as negative reviews shared by social media influencers) has a more powerful impact on your hotel selection than positive content.; I am easily influenced by the posts about hotels that I see on social media. 4. Hotel selection: In the last 3 years, how many times have you stayed in a hotel? The main role of social media influencers in my decision-making process for booking a hotel is: Raising awareness of the options available to me / Influencing my final decision to book a hotel / Both raising awareness and influencing my decision; How likely are you to trust the following sources of information when it comes to hotel recommendations? How likely are you to choose a hotel recommended by a social media influencer? How much weight do you give to the opinion of a social media influencers when making a decision about booking a hotel?

-> now I need to analyse the data from the questionnaire starting with descriptive statistics - what can I do, what kind of descriptive statistics should I do? and for what questions specifically?

-> then I need to do some more statistics specifically hypotheses testing - can you suggest some good hypotheses where I would test relationships + how to test them + what type of test should I use + what kind of data is that and just help me analyse the data correctly please