The overall/collective objective of these projects will be to generate business and build a subscriber list. All these

activities will converge toward this end goal.

Breaking the end goal to phase-wise goals, the first objective/goal of this activity will be:

Engagement in the process to tie search engine optimization (SEO) efforts to your business objectives

Understanding of competitive landscape

The inclusion of search and keyword research in your marketing initiatives

In order to complete the above five projects, you need to have a website. Let's understand the approach for the

same.