The owner aims to:

 • Use data visualization to present Xero data to his financial backers and to guide management team discussions • Use AI based chatbots to query his Xero data in voice or written messages (e.g. "what is my GST payable right now") 

• Use big data analytics to benchmark his financial performance with peer organisations via a large industry open data set he has just discovered

 • Clean and import the last 10 years' worth of transaction data from an old MYOB system that is no longer being used.

 • Use RPA to automatically enter his bills into Xero (he advises he uses the Microsoft Azure cloud and has access to Azure Form Recognizer) 

For each of the above aims, identify the most suitable Xero marketplace app to integrate into Xero and enable the owner to achieve his aims. Discuss why that is the best app, and how it would help the owner realise the above aims (e.g. consider issues such as what features does the app have, how easy is it to use for realizing the above aims, what cost is involved, are the vendors credible, how long will the vendors be around for, will they keep the software up-to date, do other app users recommend using the app?). If there isn't a Xero marketplace app to achieve the owner's aims, advise how the owner might still achieve their aim and if it is worthwhile for the owner to do so