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The owner of a local health-food restaurant asked to prepare a psychographic profile of families living in the community surrounding the restaurant location. construct a
- The owner of a local health-food restaurant asked to prepare a psychographic profile of families living in the community surrounding the restaurant location. construct a 10-questions psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
