The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, contacts your advertising agency.

The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provincial towns.

The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.

Describe in report form how you would put together a team to:

conduct market research

develop product knowledge

examine the situation including previous marketing activities and decide on a plan of action

clearly describe the goals that you have set

how you would allocate roles and responsibilities to individual members of your team

what resources will you require (including team members)

set realistic timelines for your campaign

describe how you will obtain budget figures and relate actual costs to the budget

compile and attach an agenda for the inaugural team meeting

outline promotional activities that should be planned and some advertising methods that could be used but may not be appropriate

detail why, in your opinion, they would not be appropriate

describe how you intend to set up relationships with relevant groups and what groups would be targeted

what networks will be used to assist in the promotion

what brainstorming is and why it can be useful

review marketing activities