The owner of a popular burger franchise is considering building an additional location in a neighboring town. The owner thinks it would be a good opportunity to beat the competition to town. The owner knows from past experience that $\_\_\_\_\_\_.$

a$.$ competitive advantage can only be achieved by being the first to market

b$.$ that research isn't necessary for these kinds of problems, instead managers must act on instinct

c$.$ today's opportunity is tomorrow's problem if a company fails to take advantage of the opportunity while its competitors do

d$.$ understanding a problem and knowing there is a problem are two different things, and the latter is the most important