Question
The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample
The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks are entered into the Microsoft Excel Online file below. Use the XLMiner Analysis ToolPak to perform your regression analysis in the designated areas of the spreadsheet.
Develop an estimated regression equation with the amount of television advertising as the independent variable (to 2 decimals).
Revenue = ____ + __________ TVAdv
Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables (to 2 decimals).
Revenue = _______ +________ TVAdv + ______ NewsAdv
Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and in part (b)?
Predict weekly gross revenue for a week when $4.5 thousand is spent on television advertising and $3.6 thousand is spent on newspaper advertising (to 2 decimals)?
$_______________ in thousands
Weekly Gross Revenue (1000s) | Television Advertising ($1000s) | Newspaper Advertising ($1000s) | Delete this text then place your Simple Regression output in this shaded area. Output range $E$1 | |||||
97 | 5 | 1.5 | ||||||
91 | 2 | 2 | ||||||
95 | 4 | 1.5 | ||||||
92 | 2.5 | 2.5 | ||||||
95 | 3 | 3.3 | ||||||
94 | 3.5 | 2.3 | ||||||
95 | 2.5 | 4.2 | ||||||
95 | 4 | 2.5 | ||||||
Predicted Revenue (Part D) | ||||||||
4.5 | 3.6 | |||||||
Formula for Predicted Revenue | ||||||||
#N/A | ||||||||
Delete this text then place your Multiple Regression output in this shaded area. Output range $E$21 |
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