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The owners of Highland Tires, a high-end international tire manufacturer, had been enjoying fairly steady and high profits for the past several years due to

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The owners of Highland Tires, a high-end international tire manufacturer, had been enjoying fairly steady and high profits for the past several years due to solid products, a unique and patented manufacturing process, and incredible international sales and marketing efforts. Their product sales in the United States were particularly strong. This year, however, the owners noticed a difference. There appears to be a new-found energy in a handful of foreign competitors in the same product category. Highland Tires' owners have become keenly aware of the competitors' quality and durability, and they are worried about their future. Highland Tires' management explored a variety of options to counteract this new push into the company's niche market. In the end, it decides to hit the competitors where it counts-go after market share in their own respective countries. If Highland Tires sells its exported tires at a lower price abroad than it does domestically, what pricing tactic is it using? What would be the point of Highland pursuing that approach? eTextbook and Media If Highland Tires is successful in selling its products in its competitors' home countries, is this illegal? If yes, explain why. If not, explain what would escalate this situation into a legal issue. If a legal remedy is sought by U.S. competitors in this industry or by the U.S. government, what will be the likely result

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