The owners of the Vico brand of organic coconut water believe that it is the next big trend in the bottled water category, except it uses the clear liquid inside young, green coconuts (not coconut milk that is derived from pressing the coconut pulp). Healthy and natural, the product is popular in South America and is becoming a niche market in New York City and other cities with South American immigrant populations. Outline a preliminary situation analysis, objectives, targeting, positioning, and branding strategies. In each section, explain what other information you would need to fully develop this plan.