Question
The owners of the Westfield Mall wished to study customer shopping habits. From earlier studies, the owners were under the impression that a typical shopper
The owners of the Westfield Mall wished to study customer shopping habits. From earlier studies, the owners were under the impression that a typical shopper spends 0.75 hour at the mall, with a standard deviation of 0.10 hour. Recently the mall owners added some specialty restaurants designed to keep shoppers in the mall longer. The consulting firm, Brunner and Swanson Marketing Enterprises, was hired to evaluate the effects of the restaurants. A sample of 45 shoppers by Brunner and Swanson revealed that the mean time spent in the mall had increased to 0.80 hour. |
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