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The Ozark Bike Company recently entered into an agreement with a large Japanese retailer to distribute its bicycles in Japan. Ozark Bike Company sees itself
The Ozark Bike Company recently entered into an agreement with a large Japanese retailer to distribute its bicycles in Japan. Ozark Bike Company sees itself in a favorable position because
the yen is gaining strength compared to the US dollar, making it cheaper for Japanese customers to buy American products.
the yen is down against the US dollar, making it cheaper for Japanese customers to buy American products.
it was traditionally against Japanese culture to ride bicycles, so the US bike company would be dealing with a niche market.
the Japanese do not permit foreign direct investment. American companies will make all the bikes in the US which creates more jobs on American soil.
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