The paper by Allcott and Taubinsky, "Evaluating Behaviorally Motivated Policy: Experimental Evidence from the

Lightbulb Market" finds that giving consumers additional information about energy savings from switching to

CFL lights can, on average, increase their willingness to pay for CFL bulbs.

a. What question or questions motivate their work?

b. How do they estimate this value?

c. How does this estimated impact of additional information differ across types of individuals?

d. Assuming you believe their results, what implications might this have for energy efficiency policy?

https://pubs.aeaweb.org/doi/pdfplus/10.1257/aer.20131564