The part of the Tacorijewelrycreative brief that specifies that communications will support a specific product's goal of becoming $50$ percent of Tacori's business by establishing it as a more accessible, fashion jewelry line would appear in the $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ section of the creative brief.

Group of answer choices

problem or issue

advertising and communications objectives

target audience

major selling idea or key benefits

creative strategy statement