The particular combination of promotion methods a firm uses to reach a target market that is intended to inform, persuade, or remind target-market members o Data Promotion Mix Promotion Media Q QUESTION 12 Communication about an organization and its products that is intended to inform persuade, or remind target-market members Data Promotion Mix O Promotion Media 0 The use of activities or materials as direct inbucements to customers or salespersons O Personal selling Public relations O Advertising o sales promotion QUESTION 14 Occurs when a corporation sells common stock to the general public for the first time Example: Snap, the parent company of Snapchat used it to raise $3.4 billion Dividends ETE Initial public offering (IPO) Prime interest rate O QUESTION 15 Personal communication aimed at informing customers and persuading them to buy a firm's products Personal selling Public relations Advertising sales promotion QUESTION 16 A card that electronically subtracts the amount of a customer's purchase from her or his bank account at the moment the purchase is made A credit card ETF Debit card O Letter of Credit QUESTION 18 A single collection of data and information stored in one place that can be used by people throughout an organization to make decisions. Example: a graph of average wages paid to men and to women Data Database O Information Knowledge managemen QUESTION 19 Wholesalers help retailers by the following: O a. Buying in large quantities and selling til retailers in smaller quantities and delivering goods to retailers Ob. Stocking in one place the variety of goods that retailers otherwise would have to buy from many producers . Providing assistance in other vital areas, including promotion, market information, and financial aid Adding to the cost of goods Od a, b&c only Oe. QUESTION 20 . A paid nonpersonal message communicated to a select audience through a mass medium 7 o Personal selling Public relations O Advertising sales promotion QUESTION 23 A website that allows a company to share information about products or services? Blog Podcast O O O Forum Crowdsource O QUESTION 30 Examples your current wage Numerical or verbal descriptions that usually result from some sort of measurement. level, the current retail prices of Dell computers Data Database Information Knowledge management QUESTION 29 How is LinkedIn different than most social networking sites? O O It is primarily for artists and musicians. It is primarily for teens and pre-teens It is for professionals It is for customers interested in gaming