The past five module's assignments have systematically gone through the steps/processes for developing a new promotion. This Promotions Project: Big Idea and Media PowerPoint Assignment is about creating the new promotion using PowerPoint Presentation. While you don't all have a creative team at your disposal, Promotions Project: Big Idea and Media PowerPoint Assignment is all about putting the last few modules' assignments together creatively into one coherent new promotion.

The new promotion should visually reflect your big idea and an advertisement/promotion you designed from last module's Promotions Project: Creative Development Questionnaire Assignment.

Envision this Promotions Project: Big Idea and Media PowerPoint Assignment as the medium you would use to "pitch" your ad/promotion to the marketing executives of the firm that makes your product.

INSTRUCTIONS Below is a list of the topics/slides your Promotions Project: Big Idea and Media PowerPoint

Assignment should address: Start the with the title.

1. describing your promotion, which IMC Mix component you have decided to use.

2. highlighting factors from past assignments that are the rationale for your new promotion.

3. Where on the execution spectrum is your ad/promotion?

4. Present your Big Idea for your new promotion.

5. Present your advertisement/promotion as outlined in the Promotions Project: Creative Development Questionnaire Assignment answers below

1. Creative Brief

1.1 Who's your product?

Rihanna Fenty Beauty A variety of cosmetics are available from the Fenty brand, such as foundations, concealers, highlighters, lipsticks, and eyeshadow palettes. Fenty Beauty stands out due to their dedication to diversity and inclusivity in the cosmetics industry. The brand caters to people who have historically been underrepresented in the cosmetic sector by offering a wide variety of hues for all skin tones. Fenty Beauty emphasizes the idea of universal beauty and values uniqueness.

1.2 Why, your product?

Customers' cognitive and emotional demands are catered to by Fenty Beauty. On a logical level, the brand responds to the demand for premium cosmetics that deliver outstanding performance and accommodate a wide range of skin tones. Customers may rely on Fenty Beauty to supply goods that satisfy their functional requirements, such as extensive color options and long-lasting coverage.

Fenty Beauty appeals to consumers' emotional needs for diversity, self-expression, and empowerment. Fenty Beauty enables people to embrace their distinct beauty and express themselves genuinely by supplying a wide variety of hues. Instilling to sense of acceptance and belonging in its customers, the brand encourages self-assurance and respect.

1.3 Describe or develop the emotional and rational aspects of your product.

Fenty Beauty is an emotive representation of self-expression and empowerment. The brand encourages a sense of belonging and acceptance by highlighting variety and inclusivity. It encourages people to express themselves fearlessly via makeup and to accept their uniqueness. Every person may feel seen, represented, and beautiful thanks to Fenty Beauty, which has a strong emotional pull.

Fenty Beauty supplies exceptional-performing cosmetics to meet rational needs, which is one of its sensible aspects. Due to the company's dedication to R&D, its goods are guaranteed to satisfy consumers' functional requirements. For instance, the foundation formulas from Fenty Beauty supply a natural finish, long-lasting coverage, and a variety of hues to match different skin tones. In its ability to fulfill its assurances of performance and quality, Fenty Beauty exhibits reasonable behavior.

1.4 What's your product about?

Through their cosmetics, Fenty Beauty looks to celebrate self-expression, variety, and inclusivity. Features of the brand's products include Broad shade selection: Fenty Beauty supplies a large variety of shades for all skin tones, ensuring that everyone may find a match. Innovative formulations: The company is committed to creating high-performance formulations that offer outstanding coverage, protracted wear, and a natural finish.

Products that may be used in a variety of ways are available from Fenty Beauty, inspiring experimentation and creativity. Fenty Beauty is known for defying conventional beauty standards and promoting diversity, making it a trailblazer in the cosmetics sector. The brand wants to enable people to embrace their individuality and redefine beauty according to their own standards.

1.5 What else about your product?

The target market's demand changers, which could include the following, must be addressed by Fenty Beauty: Cultural shifts: The brand should be aware of and embrace the diversity of cultures within its target market to make sure that its products are proper for people of all racial and ethnic origins. Influence on social media: To attract a following of devoted clients, Fenty Beauty should make use of the social media platforms' ability to connect it with its target audience, work with influencers, and share user-generated content. Sustainability: As customers place a greater emphasis on sustainability, Fenty Beauty can highlight its dedication to eco-friendly actions by using recyclable packaging or aiding philanthropic causes.

1.6 Where is your product needed/demanded?

Global demand and need both exist for Fenty Beauty. Even though the brand has its roots in the United States, its influence and appeal have spread to several nations throughout the world. Products from Fenty Beauty are inclusive in nature, which appeals to people from a variety of backgrounds and makes the company an in-demand brand internationally.

1.7 When is it needed/demanded ?

All year long, Fenty Beauty is needed and desired. The company's products are designed to fit seasonal trends, special occasions, and everyday beauty routines. Fenty Beauty is aware that, regardless of the season or circumstance, wearing makeup is a need throughout the year and plays a significant role in people's lives.

1.8 How's it used?

Fenty Beauty is used to amplify inherent beauty, express creativity, and increase self-assurance. Users are urged by the brand to try out new styles, methods, and product mashups. The look, voice, and strategy of Fenty Beauty are powerful, inclusive, and contemporary. The company wants everyone to enjoy and feel empowered by applying cosmetics.

1.9 Does the average consumer (target market) have specific wants/needs/demands your ad/promotion should address?

Yes, the advertisement or promotion should consider the individual needs, desires, and wishes of the ordinary Fenty Beauty customer. Reasonable demands, requirements, and wishes. High-quality goods: Customers expect to receive cosmetics from Fenty Beauty that function superbly and last a long time. Broad shade selection: The target market expects that Fenty Beauty will offer a large variety of shades that accommodate various complexion tones and undertones.

Long-lasting wear: Customers want cosmetics that don't need to be touched up all the time and stay in place throughout the day. Versatility: The target market values goods with several uses that can be applied to different makeup looks. Emotional needs, wants, and demands: Consumers are looking for a brand that is inclusive that celebrates and portrays many types of beauty to feel noticed and welcomed. Empowerment: The target market wants products that boost their self-esteem and give them the freedom to show their uniqueness. Genuine and transparent brands that develop trust and connection with their customers are valued by consumers.

2. How the benefits are presented in your new advertisement/promotion

2.1 Objective statement: what advertising/promotion problem/opportunity/weakness/threat do you expect to accomplish?

The new Fenty Beauty ad/promotion aims to increase product sales among a larger audience, boost brand recognition, and emphasize the concept of inclusivity and empowerment. Utilizing Fenty Beauty's unique selling points, it looks to overcome the difficulty of growing competition in the cosmetics sector.

2.2 Support statement: What is your big idea?

The main theme of the new marketing campaign is "Unleash Your Unique Beauty." It highlights the brand's dedication to supporting individuality, diversity, and self-expression via makeup and reflects the basic values of Fenty Beauty. The main message exhorts customers to embrace their individual beauty and discover the ideal Fenty Beauty product for them.

2.3 Support statement part two: What evidence from your research agenda substantiates your big idea?

According to research, consumers are increasingly looking for beauty firms that value diversity and supply inclusive goods. The slogan "Unleash Your Unique Beauty" is supported by Fenty Beauty's success and enthusiastic consumer response. The great variety of shades and dedication to depiction have struck a chord with customers all around the world. Social media user-generated content further exemplifies how Fenty Beauty has empowered people to embrace their own traits.

2.4 Support statement part three: describe each demand shifter (factor) and how it helped you develop your big idea. NOTE: you must address each factor, if a factor didn't affect your thinking/decision, please elaborate.

Cultural shifts: The big idea was developed in response to the need for varied representation in the beauty business. Fenty Beauty understood the value of accommodating different ethnic backgrounds and cultural preferences, which led to the development of a large selection of hues that celebrate diversity. Influence of social media: The big concept was developed in large part because of the influence of social media on consumer behavior and beauty trends. To interact with its target audience, work with influencers, and spread the message about appreciating individual beauty, Fenty Beauty made use of social media platforms.

Sustainability: Although it had no direct influence on the big idea's start, Fenty Beauty's dedication to diversity and authenticity is in line with customers' growing desire to support businesses that uphold ethical and sustainable practices.

2.5 Tone statement (are short-term emotional descriptions): What is your tone statement?

The tone for the promotion/ad is "Confident, Authentic, and Empowering." The tenor symbolizes Fenty Beauty's dedication to empowering its customers and encouraging self-assurance, honesty, and self-expression. It creates a good and uplifting experience for the audience and sets the tone for the campaign or promotion.

2.6 Brand statements (brand character statements are long-term descriptions of the enduring values of the brand). What is your brand statement?

The brand's tagline is "Celebrating the Beauty of Individuality." It embodies the company's fundamental principles of self-expression, diversity, and inclusivity. To enable people to accept their distinctive traits, redefine beauty standards, and celebrate their true selves, Fenty Beauty was created.

3. Your Advertisement/Promotion Message Strategy

The message strategy (or rationale) is a simple description and explanation of an ad campaign's overall creative approachwhat the advertising/promotion says, how it says it, and why.

3.1 Describe the overall creative approach you are trying to accomplish in your ad/promotion.

The overarching artistic strategy aims to promote self-expression and highlight the variety of human attractiveness. Real people from various ages, gender identities, and races will be featured in the advertisement and promotion. It will draw attention to their distinctive qualities and show how Fenty Beauty products may celebrate and enhance their originality. The inclusive, empowering, and transformational nature of makeup will all be emphasized in the artistic approach.

3.2 What do you want your advertisement/promotion to say? In this section, be specific, we are looking for details, this is where you discuss the import of your big idea and it's connection to your advertisement/promotion, provide context and rationale.

With the help of Fenty Beauty, everyone can release their individual beauty, according to the commercial or campaign. It will stress that beauty is diverse and individualized rather than constrained to a particular norm. In the advertisement, people will be seen enjoying their distinctive traits and proudly expressing themselves through makeup. It will draw attention to the variety of hues offered by Fenty Beauty, which stand for inclusivity and accommodate all skin tones. The promotion/ad will highlight how Fenty Beauty products have a transforming impact, enabling people to feel confident and beautiful in their own skin.

The significance of the big idea, "Unleash Your Unique Beauty," rests in its ability to emotionally engage customers. The advertisement/promotion will connect with the target market's desire for true representation and empowerment by highlighting individuality, diversity, and self-expression. It supports the goals of Fenty Beauty, which are to upend conventional beauty standards and offer inclusive beauty solutions.

3.3 Nonverbaloverall nature of the ad's graphics/theme/visual appeal/characters etc.

The advertisement's or promotion's nonverbal components will be colorful, enticing, and varied. A variety of people with various skin tones, ages, and fashion preferences will be featured in the graphics and theme, reflecting the brand's dedication to diversity. The dramatic makeup styles will showcase the diversity and originality of Fenty Beauty products, and the images will be eye-catching and contemporary. The purpose of the advertisement is to urge viewers to accept their individual attractiveness and elicit good feelings.

3.4 TechnicalExecution approach, choose the most powerful IMC Promotional Mix component to advertise/promote your product and provide the necessary details. Don't forget to be creative in this section.

A video commercial was selected as the most effective IMC Promotional Mix element for the execution of the advertisement or promotion. The film will be displayed in a thoughtful manner across a few digital channels, such as social media, YouTube, and the Fenty Beauty website. The ad will be about one minute long and will emotionally engage viewers while grabbing their attention.

A montage of many people using Fenty Beauty products will be shown in the video, displaying their individual beauty transformations. It will include close-ups of people doing cosmetics, product swatches, and expressions of happiness and confidence. A fascinating soundtrack that complements the empowering and upbeat tone of the advertisement will go along with the pictures. Through Fenty Beauty, the video will spread the message to embrace individuality, inclusivity, and self-expression.

3.5 Internet and Social MediaThinking back to your research efforts, if your firm was adamant about using the internet and other social media to market your product; describe and discuss the use of those IMC Mix components.

The internet and social media are effective channels for communicating with the target market, and Fenty Beauty is aware of this. The brand will effectively exploit the internet and social media by using a variety of IMC Mix components: Influencers on social media: Fenty Beauty will work with influencers who share its principles of inclusivity and self-expression. Influencers will provide interesting content showing Fenty Beauty goods, displaying various styles, and sharing their individual interactions with the company.

Fenty Beauty will encourage customers to showcase their beauty looks created with the company's products. The brand will promote a sense of community and authenticity by showcasing user-generated material on social media platforms, empowering consumers to act as brand champions. Interactive campaigns: Fenty Beauty will start up interactive social media campaigns, such makeup competitions, or online try-ons. These initiatives will promote interaction, raise brand awareness, and give users chances to engage with the company and its goods. Social media marketing: To reach a larger audience, Fenty Beauty will use targeted advertising on websites like Instagram, Facebook, and YouTube. To ensure best relevance and impact, the advertisements will be customized to demographics and interests.

Engaging material: For its website and social media channels, Fenty Beauty will produce educational and aesthetically pleasing content. Makeup how-to, product reviews, behind-the-scenes footage, and stories that support the brand's inclusive and empowering attitude will all be part of this material. These IMC Mix elements will help Fenty Beauty increase its online visibility, interact with its target demographic, and create a strong brand community that embraces individuality and self-expression.