The Pelican Partnership was formed on August 1 of the current year and admitted Morlan and Merman as equal partners on that date. The partners both contributed $300,000 of cash to establish a children's clothing store in a local shopping mall. The partners spent August and September buying inventory, equipment, supplies and advertising for their Grand Opening on October 1. Following are some of the costs the partnership incurred during its first year of operations.

Legal fees to form partnership	$8,000
Advertising for Grand Opening	$18,000
Advertising after opening	$30,000
Consulting fees for establishing accounting system	$20,000
Rent, five months at $2,000/month	$10,000
Utilities at $1,000/month	$5,000
Salaries to salesclerks beginning in October	$50,000
Payments to Morlan and Merriman for services ($6,000 per month each for 3 months, beginning in Oct.)	$36,000
Tax return preparation expense	$12,000

In addition, on October 1, the partnership purchased all of the assets of Granny Newcombs, Inc. Of the total purchase price for these assets, $200,000 was allocated to the trade name and logo. Determine how each of these costs is treated by the partnership, and identify the period over which the costs can be deducted, if any. Show your calculations, do not simply explain the rules, and show the application of the rules. Determine how each of the above costs, and the purchase of the trade name and logo, are handled in the first year, i.e., which costs are deducted and how much, which costs are amortized and how much. You do not need to combine items, show each item separately.