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The Pepsi Challenge is an ongoing marketing campaign run by PepsiCo since 1975 in which participants complete a blind taste test of two sodas (Pepsi
- The Pepsi Challenge is an ongoing marketing campaign run by PepsiCo since 1975 in which participants complete a blind taste test of two sodas (Pepsi and their primary competitor, Coca-Cola) and select their preferred soda. Over a one-week period, 381 people across Dutchess County participated in the taste test and completed a short survey. The researchers found that 205 of the 381 participants (205/381 = .54 = 54%) selected Pepsi as their preferred soda.
- Question: Population, sample, (and sample size), variables, data, parameters, statistics. Determine what the key terms refer to in the following studies and which symbols (
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