The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?

a.

cost per acquisition (CPA).

b.

earnings per click (EPC).

c.

cost per thousand (CPM).

d.

none of the above.

Personalisation refers to:

a.

content of a website is tailored to an individual's preferences.

b.

an e-mail addressed to an individual.

c.

an offer to purchase based on similar purchaser's behaviours.

d.

updating content according to preferences from previous visits.

e.

All of the above.

______ is the stage of the content management lifecycle that involves flagging changes in a workflow system which are then checked.

a.

Correct

b.

Publish

c.

Review

d.

Write

A graphical or text depiction of the relationship between different groups of content on a website is a:

a.

wireframe.

b.

page template.

c.

cascading style sheet (CSS).

d.

site map.

Also known as 'schematics', this is a way of illustrating the layout of an individual web page.

a.

page template.

b.

site map.

c.

wireframe.

d.

none of the above.