The personal computer market is very competitive and is influenced by many internal and external factors. Some of the uncontrollable factors that influence the personal computer market include: political, economical, social and technological factors that can have an impact on the organizations strategy.

Exercise:

List below the P.E.S.T. factors that could influence the MJA, Inc. marketing strategy:

Political

1.

2.

3.

Economical

1.

2.

3.

Social

1.

2.

3.

Technological

1.

2.

3.